its an indispensable fact that Google ad-sense has been a solid source of income for many ,giving them so much money that it is enough to make a family living and much more for organisations like mashable.com.
but the fact cannot be neglected that getting into ad-sense is not so easy .
if you had a solid website with good content and it fulfills all the terms and conditions then it easy to get into the program after some rejections
here are a good number of reasons why you should not go for Google adsense
1. acceptance is not that easy ,you need to work hard for having a niche content in your website and then wait with patience to get accepted into it.
2.you need to follow the policies strictly ,once you /your site tried to escape the policies or try to do something tricky with them/adsense and you are gone.
so the fact is don't try to mess with the adsense to earn more by playing tricks .
3. support is not as good as others ,though the response is very prompt but if your question is not clear ,the answer will be not be what you might be thinking to get.what they do is give automatic mail replies with links to their forum instead of answering the question clearly .
4.once you are disabled/disapproved for non compatibility with program or disobeying with their program policies it's hard to get in back.they are not ready to listen anything until you have something really strong to support your argument all your emails to support will be in vain .i have been a victim of this situation ,in-spite of being innocent i was penalized and banned from adsense and with over 20 emails sent to them describing my issue in a time period of 1.5 year all was in vain.
5.not enough money -if your site has low traffic then its really hard to make money .so if you wanna get heavy monthly checks then you better somehow drive traffic to your site, and get them to click (without saying click on my ads). If readers aren’t clicking, you aren’t earning.
6. google adsense does not pay enough money for its search program,other programs pays much higher rates .also it does not support contextual ads like infolinks etc which are great source of income as they show good graphical ads in between the articles.with google adsense its still to be materialized into a reality.
7.Not Enough Information- your ad on site may have got have got a click and you have earned $1 for that,but how that was determined, why it was so much or so less; you won’t be able to know, because Google doesn’t provide you with enough indepth information about your revenue activities as a result of that you can’t determine how much your payout will be for advertisements. Google may make $5 per click and only pay you $1 for it.
8.google adsense payout benchmark is $100.though the number is not big enough but if your site has low traffic it may take long tie to get your first payout .other programs offer much less and convenient payout like $25,$ 50 etc to boast the publishers interest in the program.but if your site is already popular this might not be a hurdle for you and your pay checks every month.
9.you need to have solid and good ,consistent content for making adsense success on your site .if you write many types of poor content articles then you will not be able to drive traffic and hence no earning with adsense.
10.As soon as the user clicks on the Adsense ad they are taken away from your site instead of opening the advertisers site in a separate window (ie the ad does not open in a new window). This can lead to lost revenue for the website owner but navigating to someones else site.
here comes the most anticipated reason for opting out of adsense and trying something else (sarcastically speaking)
the fact cannot be neglected the google adsense is undoubtedly the best ad network in the market in terms of ecmp,ctr etc but their are many more options to go for if you are unable to get into it ,but if you are into it you will definitely enjoy some extra income.
if you are thinking of some other alternative with a good ecpm ,and your site has huge traffic then personally i prefer you to go for tribal fusion .
it is a very competitive in terms with google adsense with higher payouts.