It doesn’t matter how eye-catching your website is designed to be, until you get a few thousand eyes actually glancing through it. Companies are coming up with really innovative website building templates and ideas. But, for those efforts to pay off, one needs to make the website popular, which is only possible with the digital marketing process.
Importance of Blogs
Blogs are considered as a very effective tool in SEO for generating back links and increasing web traffic. Many websites have enhanced their SEO rankings with regular blog commenting. In fact, in reality, you will find very few genuine comment posters with the sole intention of educating and informing others; most of the rest are SEO professionals working to build their web audience.
Indeed, leaving comments on relevant blogs with a link to your website is a proven method of getting good web visibility, but at the same time spamming the blogs with irrelevant and stupid comments is not going to do any good. Your comment has to be informative and must add some value!
In this article, we will make you aware about the wide array of benefits attached to blog commenting. From the point of view of Search Engine Optimization, all the efforts are directed with the goal of link building. By building links back to website, a website can improve its page rank as well as search results. Moreover, by effective commenting on popular blogs, one can also source good traffic to the website.
Including Blog Commenting as a Part of Your Campaign
Blogging has become a very popular and powerful SEO technique these days, whose benefits cannot be overlooked. It has become an important part of link building strategy. So, all those SEO experts, who still think that there are other better ways than this, should get their facts right and start putting efforts in this area as well.
It is evident that the readers of the blogs related to your industry are your prospective customers. The reason they are reading the blog is because they have a vested interest in the products or services you offer. So, all you need to do is post a valuable comment, which will induce readers to click on your link, which will apparently lead them to your website. Now by doing this, you are not just generating traffic to your website but also getting better visibility.
Credibility is the other advantage your site receives through blog commenting. And trust that just by posting a random comment on a popular blog, it is not going to help. It is important that you go through the blog thoroughly and then post your comment that adds value to the readers. The content of your comment should be such that it must encourage the readers to repost comments and provide additional comments related to your post. This is the right way in which your site will also enjoy credibility along with visibility.
Network with New People in Your Industry
Remember that not only your prospective buyers are reading your posts, but there are other people also looking at your post and they may be industry experts or influencers. With effective chain of blog commenting, over a period of time you may grab the attention of these experts. And when these relationships grow, you are going to enjoy better business opportunities.
Help Your Readers Genuinely
Most importantly, there is something beyond link building, better traffic, high ranking, good visibility, credibility, and popularity that you achieve and that is educating and helping the fraternity. By reading others’ blogs, you get informed about the trends and movement of industry and get inspired to lead your business in the most promising way.
You never know when a blog can improve your business and spark a new idea in your mind. The more you read, greater will be the opportunities. And, in the process, you can keep exposing your brand to the world, and generate few authoritative backlinks to boost the SERPs of your website as well.
The last thing that you’d want to do is to make use of a tool like SEONuke, Scrapbox and bombard spam comments that can potentially ruin your reputation, and possibly even get you website penalized!
Courtesy : Ava Waters
Author Bio :
Monique Alanis is professional web designer with great powerful talent. And also she loves to be implicated on campus and has a passion for essay writing to help students. She also loves to hear music.